Thames Television continuity promotions and trailers
An important part of any television station is getting viewers to watch the programmes.
Today, television stations use the slickest possible 'movie trailer' style techniques, but it wasn't always the case.
Between the 1960s and 1990s, promos were generally simpler and often voiced by in-house announcing staff.
Continuity promotions and trailers were used by Thames Television to publicise and promote its programmes and to build a strong station identity.
Here, we present a selection of Thames Television continuity and programme promotions from the 1970s to the 1990s.
Promos from the 1970s
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| An action-packed late night line-up from Thames Television on a Thursday night in the late 1970s. (Click on the image for a video clip). |
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| A programme promotion from Thames for the popular horror/mystery show, Armchair Thriller, from around 1977. (Click on the image for a video clip). |
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| An evening line-up from Thames Television on a Thursday night in 1979. (Click on the image for a video clip). |
